Ever tried keeping a cool, relaxed look while realizing you left your laptop at home right before a big presentation? Or tried hiding your sheer panic when you get caught picking your nose at a red light by a stranger in the next lane?
As part of its multi-league “Go Above Competition” sports marketing campaign with Cignal TV and TV5, GAC Philippines is taking fan engagement to an entertaining new level with its newest court-side activation, “Front Seat Faces.”
Bringing Fan Energy to the Court
Rolling out across UAAP Season 89 and the PBA Governors’ Cup, Front Seat Faces puts passionate basketball fans right in the spotlight. During game timeouts and quarter breaks, selected fan representatives from competing teams will step up to act out relatable and exaggerated daily driving prompts delivered live by the host.
From pulling off the ultimate face of smelling a passenger’s stinky fart, to acting out the agony of an uncompleted sneeze or driving down Balete Drive and spotting a white lady, fans will go head-to-head to see who can pull off the most dramatic facial expression. The reward includes arena bragging rights and exclusive prizes courtesy of GAC Philippines.
Relatable Everyday Driving Prompts
To test the fans’ acting chops, hosts will present an array of quirky, everyday traffic situations inspired by the Filipino commuting experience. Featured prompts include:
- Getting caught by a stranger picking your nose at a stoplight
- Spotting your favorite basketball player standing on the sidewalk
- Spilling hot coffee on your white shirt right on the way to work
- Realizing you forgot your laptop at home right before an important presentation
- Finding out you are not on mute while attending a work meeting from your car
- Hearing a radio program name your car plate number as a promo winner
Spotlighting Next-Gen Mobility
Beyond delivering interactive fun to the arena, Front Seat Faces highlights GAC Philippines’ versatile lineup of feature-packed vehicles tailored for modern Filipino lifestyles. Echoing the brand’s initials, the “Go Above Competition” campaign reflects GAC’s core philosophy of continuous innovation, precise performance, and relentless self-improvement, a mindset shared by world-class athletes on the court and reflected in GAC’s vehicles on the road.
Throughout the season, attendees across both UAAP and PBA games will get to see flagship models like the AION UT, a stylish, all-electric hatchback built for modern, tech-savvy urban commuters, alongside the GN8 PHEV, a premium plug-in hybrid MPV offering maximum space, first-class comfort, and luxury for families and teams on the move.
“Sports isn’t just about intense competition on the hardwood, it is also about bringing fans together and sharing memorable, joy-filled moments,” said Calvin Cheng, President of GAC Philippines. “Through Front Seat Faces, we want to bring a lighter, playful twist to game day while showcasing how GAC vehicles fit seamlessly into every aspect of daily life.”
Experience the GAC Lineup Live at the Arena
Basketball fans attending the games will also get an up-close look at the brand’s latest vehicle lineup. GAC Philippines is mounting dedicated vehicle displays at various game venues throughout the season, bringing its brand philosophy of innovation and excellence directly to sports enthusiasts.
Game attendees can personally explore GAC’s expanding new energy and vehicle lineup, including the AION UT, AION V, E8 HEV, GS4 Max HEV, All-New GN6, and the 2026 Emzoom. These displays allow fans, families, and car enthusiasts to step inside, experience the modern interiors, and check out the advanced technology that GAC brings to the local market.
The activation reinforces GAC Philippines’ broader partnership with Cignal TV and TV5 across the PBA, PVL, and UAAP, blending high-energy sports action with world-class mobility solutions.
Catch Front Seat Faces live at upcoming UAAP and PBA game days, and show off your best game face. For updates on GAC vehicles and upcoming activations, follow @gacmotorph on Facebook and Instagram or visit gacgroup.com/en-ph.
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About GAC International Philippines
GAC International Philippines, Inc. is a wholly-owned subsidiary of GAC International, the global arm of the GAC Group—a Fortune Global 500 powerhouse ranked No. 181 in 2024. As a key market in GAC’s global expansion, GAC International Philippines, Inc. serves as the official steward of the brand’s commitment to delivering world-class, intelligent, and sustainable mobility solutions to Filipino consumers. Moving forward, the brand will place an even greater focus on enhancing customer experience at every touchpoint.
Under the “ONE GAC” strategic framework, GAC International Philippines, Inc. integrates a premium multi-brand portfolio including GAC MOTOR, AION, and HYPTEC. The company offers a versatile lineup that balances the reliable performance and fuel efficiency of traditional internal combustion engine (ICE) models with the cutting-edge technology of new energy vehicles, such as the ultra-safe Magazine Battery 2.0 and the ADiGO intelligent ecosystem.
GAC International Philippines, Inc. is dedicated to providing a “zero-anxiety” ownership experience through a localized and responsive support network. To better and faster meet the specific needs of Filipino consumers, a dedicated local spare parts warehouse has been established in the country, ensuring a stable supply of genuine components and significantly reducing service turnaround times. All operations adhere to the GSSW (GAC Global Sales & Service Way) standards, guaranteeing that every Filipino customer receives world-class technical support and high-quality service throughout the vehicle’s lifecycle.