Ford Motor Company has announced the appointment of Tim Wels as managing director, Ford Philippines, effective November 1, 2026.
Tim is currently general manager, Marketing and Strategy, Ford Australia. He will succeed Pedro Simoes who will be repatriating to the Middle East.
Wels will relocate to Manila and will report directly to Andrew Birkic, Vice President, Sales and Service, Ford International Markets Group (IMG).
In his new role, Wels will be responsible for leading Ford’s business in the Philippines, including sustaining Ford’s growth in the market, improving the ownership and aftersales experience, and fostering strong relationships with dealer partners to better serve customers.
Wels’ appointment comes at an exciting time for Ford Philippines with the recent launches of the refreshed Ranger and Everest lineup and Territory Hybrid Platinum, as well as the continuation of its commitment to improve the aftersales experience with the new Parts Distribution Center and Learning Center.
“With a proven track record of driving profitable growth, enhancing brand value, and leading high-performing cross-functional teams, I am confident that Tim will be able to lead the team and work together with our dealer partners to further strengthen the Ford brand in the Philippines,” said Birkic.
“On behalf of the Ford team, I also want to express my appreciation to Pedro for his significant contributions to Ford Philippines. Pedro successfully led an organizational and culture transformation and positioned the business for success in its next phase. We wish him the very best in his new role,” added Birkic.
Wels joined Ford Australia in 2008 and has since built close to two decades of experience leading and growing the business across retail, product and brand marketing, new vehicle launches, customer experience, marketing communications and business strategy, resulting in his deep understanding of the automotive industry.
“I am excited to be joining our talented team in the Philippines,” said Wels. “I look forward to working with our passionate group of employees, dealers and partners who have all been instrumental to the success of Ford Philippines, especially as it approaches its 30th anniversary in 2027 with an exciting vehicle line-up and enhanced ownership offerings for Filipino customers.”
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About Ford Motor Company
Ford Motor Company (NYSE: F) is a global company based in Dearborn, Michigan, committed to helping build a better world, where every person is free to move and pursue their dreams. The company’s Ford+ plan for growth and value creation combines existing strengths, new capabilities, and always-on relationships with customers to enrich experiences for customers and deepen their loyalty.
Ford develops and delivers innovative, must-have Ford trucks, sport utility vehicles, commercial vans and cars and Lincoln luxury vehicles, along with connected services, including BlueCruise (ADAS) and security. The company offers freedom of choice through three customer-centered business segments: Ford Blue, engineering iconic gas-powered and hybrid vehicles; Ford Model e, inventing breakthrough electric vehicles (“EVs”) along with embedded software that defines always-on digital experiences for all customers; and Ford Pro, helping commercial customers transform and expand their businesses with vehicles and services tailored to their needs. Additionally, the company provides financial services through Ford Motor Credit Company.
Ford employs about 169,000 people worldwide. More information about the company and its products and services is available at corporate.ford.com.