Hyundai Motor Philippines Inc. (HMPH) proudly celebrated the achievements of its nationwide dealer network at the 2026 Hyundai Dealer of the Year (DOTY) Awards, held on April 13 at the Solaire Resort Entertainment City Grand Ballroom.
The annual awards night recognizes dealerships and individuals who have delivered exceptional performance in the past year.
Themed “Forged in Strength, Driven to Victory,” this year’s DOTY is inspired by Hyundai Steel, the backbone of Hyundai vehicles worldwide. Forged with Advanced High Strength Steel, Hyundai vehicles are built to be stronger, safer, and more resilient; engineered to perform under pressure and excel over time. HMPH is proud to commemorate its dealer network’s unwavering strength and resilience ever since its inauguration.
Leading this year’s roster, Hyundai Naga City was named Overall 2026 Dealer of the Year, earning the highest distinction for its exemplary performance across Sales, Aftersales, Parts, Customer Experience, Dealer Network, & Marketing, and overall dealership excellence in 2025.
A first for the dealership, the recognition of Hyundai Naga City highlights the strength of HMPH’s growing regional network and reinforces the brand’s commitment to delivering world-class service and mobility solutions across the country. Led by its President, Mr. William Chiongbian II, Hyundai Naga City has demonstrated its commitment and loyalty, having been a partner since 2016.
Following closely were Hyundai Quezon Avenue, recognized as First Runner-Up; and Hyundai Alabang, awarded Second Runner-Up, honoring their consistent results and meaningful contributions to Hyundai’s continued growth in their respective markets.
“Global leadership, beyond being a rank, is defined by our mindset: a constant desire for better – which challenges us to evolve and to never stand still.” said Mr. Jiho Son, HMPH President, in his special message, “Here in the Philippines, we are proud to see that same motivation reflected in every showroom and customer experience led by our dealer network.”
In addition to the top dealership awards, HMPH also recognized outstanding achievements across multiple categories, such as Sales, Aftersales, Parts, and Marketing. The top overall awards were given to the following:
| Award | Dealer | |
| 1 | Top Sales Volume – Tier 1 | Hyundai Quezon Avenue |
| 2 | Top Sales Volume – Tier 2 | Hyundai Pampanga |
| 3 | Top Sales Volume – Tier 3 | Hyundai Santiago |
| 4 | Top Parts Sales – Tier 1 | Hyundai Pasig |
| 5 | Top Parts Sales – Tier 2 | Hyundai Bacolod |
| 6 | Top Parts Sales – Tier 3 | Hyundai Santiago |
| 7 | Top Sales Target Attainment (Overall) | Hyundai Naga City |
| 8 | Excellence in Sales Operations (Overall) | Hyundai Naga City |
| 9 | Excellence in After Sales Service Operations (Overall) | Hyundai Bacolod |
| 10 | Best in CRM Operations (Overall) | Hyundai Santiago |
| 11 | Best in Service Marketing (Overall) | Hyundai Santiago |
| 12 | Best in Service Outreach Activity (Overall) | Hyundai Quezon Avenue |
| 13 | Excellence in After Sales Parts Operations (Overall) | Hyundai Bacolod |
| 14 | Excellence in Hyundai Global Customer ‘Xperience (Overall) | Hyundai Bacolod |
| 15 | Excellence in HDPM (Overall) | Hyundai Quezon Avenue |
| 16 | Rookie of the Year (Overall) | Hyundai Marikina |
| 17 | Most Improved Dealer of the Year (Overall) | Hyundai General Santos |
| 18 | Excellence in Marketing Operations (Overall) | Hyundai Lipa Batangas |
*Dealerships are categorized by Tiers, based on dealership size, location, and other internal criteria.
Individual awards were likewise presented to top performers in these categories, recognizing the people behind the dealerships whose dedication have elevated the Hyundai brand. Stay updated with Hyundai through @HyundaiMotorPhilippines on Facebook and Instagram.
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About Hyundai Motor Company
Established in 1967, Hyundai Motor Company is present in over 200 countries with more than 120,000 employees dedicated to tackling real-world mobility challenges around the globe. Based on the brand vision ‘Progress for Humanity,’ Hyundai Motor is accelerating its transformation into a Smart Mobility Solution Provider.
The company invests in advanced technologies such as robotics and Urban Air Mobility (UAM) to bring about revolutionary mobility solutions, while pursuing open innovation to introduce future mobility services. In pursuit of sustainable future for the world, Hyundai will continue its efforts to introduce zero emission vehicles equipped with industry-leading hydrogen fuel cell and EV technologies.
About Hyundai Motor Philippines
Hyundai Motor Philippines Inc. is the official sales subsidiary and distributor for Hyundai passenger cars in the Philippines. Inaugurated on the 1st of June 2022, the company aims to inspire Filipinos to ‘Innovate Everyday’ with and through its range of vehicles developed with eco-friendly and human-oriented technologies. Its mission is to play a role that extends beyond being a car manufacturer and more towards a customer’s lifetime companion in a united world for sustainability.