For the sixth straight year, Hyundai Motor Company has clinched the top spot as the leading mass-market brand in the J.D. Power 2025 U.S. Tech Experience Index (TXI) Study, a testament to its relentless drive to redefine automotive innovation.
Celebrating a decade of insights, the TXI Study dives deep into how automakers bring cutting-edge tech to life, measuring not just the novelty of features, but how well they’re executed and how much value they deliver to real drivers, all through the lens of customer experience.
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