Isuzu Philippines Leads the Way with a Dominant 43% Truck Market Share

Isuzu Philippines Corporation (IPC) remains the undisputed leader in the country’s truck market, holding a commanding 43% share from January to April. This milestone, based on the latest CAMPI and TMA report, reinforces IPC’s dominance in the commercial vehicle segment.

With 1,592 units sold in the first four months of the year, IPC continues its legacy as the most trusted truck brand in the Philippines, a reputation it has upheld for an impressive 25 consecutive years.

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Isuzu Philippines Kicks Off Construction for Expanded Dumaguete Facility

Isuzu Philippines Corporation (IPC) and its dealer group, Southern Auto Mart, have taken a bold step forward as they break ground on the relocated Isuzu Dumaguete facility.

This significant move signals the beginning of a new chapter, aimed at enhancing automotive services and customer experience in the region. The newly positioned site reflects IPC’s commitment to growth, ensuring greater accessibility and a higher standard of service for Dumaguete’s expanding automotive market.

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Isuzu Philippines Marks 20 Years of Excellence at Service Skills Olympics

Isuzu Philippines Corporation (IPC) celebrated two decades of dedication and expertise as it hosted the milestone 20th Isuzu Service Skills Olympics (ISSO). On April 26, 2025, dealership teams from across the nation gathered for a high-stakes challenge, proving their mastery in service excellence.

More than a battle of skill, ISSO stands as a testament to IPC’s enduring philosophy as a “Responsible Partner”—fueling innovation, fostering growth, and ensuring Filipino truck owners receive nothing less than world-class aftersales care.

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Leadership Change Sparks Isuzu Philippines’ Aggressive Growth Vision

With a grand turnover ceremony graced by the presence of media representatives and influential personalities, Isuzu Philippines Corporation (IPC) proudly welcomed Mr. Mikio Tsukui as its new President.

This event marked a pivotal chapter in IPC’s leadership story, heralding fresh opportunities and bold aspirations for the company’s future.

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Meet the New Isuzu mu-X: Where Luxury Meets Performance!

Isuzu Philippines Corporation (IPC) is thrilled to unveil the 2025 Isuzu mu-X, a groundbreaking model that elevates standards of luxury, comfort, performance, and safety.

Building on its phenomenal success in Thailand, where it reigned supreme in the 2024 PPV segment, and its acclaim as the ultimate companion for families and explorers in Australia, the mu-X now arrives in the Philippines.

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