“HARI’s aggressive growth in the first half of 2017 is a strong testament to the impact we have set in the hearts of the Filipino people. A responsive automotive market, together with our high-quality, best-in-class, and customer-focused products and services, keep us on track for another record-breaking year.”
Owning a car is one of life’s biggest milestones. Not only does it give you the power to go wherever and whenever your heart desires, it also signifies that you’re thriving in life; you’re trulyready for something bigger. Simply put, owning a car means kaya mo na. You can now desire to get the most out of life!
Fortunately, reaching that milestone has become both easy and exciting. With Hyundai’s “Thrivin’ and Drivin’ at 16” promo, car buyers can enjoy big discounts, big savings, and easy monthly payment schemes for the Eon, Accent, Elantra, Sonata, Veloster, Tucson, Santa Fe & Grand Starex models. This is Hyundai’s way of showing gratitude for its phenomenal 16 years as the preferred mobility partner of Filipinos.
“HARI will continue to move forward in taking the Hyundai brand into the hearts of the Filipinos. Rest assured that we will only deliver best-in-class products and services to our customers. Basta gusto mo, kaya mo. Sama tayo.”
Hyundai Asia Resources, Inc. (HARI), the official distributor of Hyundai vehicles in the Philippines, recorded 2,521 unit sales for the month of April—a feat considering there were fewer working days within said month. This pushed total January to April 2017 sales to 11,362 units, up by 9% as compared to the 10,417 units sold in the first four months of the previous year.
Leading HARI’s impressive performance is the Passenger Cars (PC) segment, which grew by 10% from 7,073 units in January to April of 2016 to 7,753 units in the same period of 2017. Driving the PC segment growth is the Hyundai Accent as it remains as the brand’s top-selling nameplate with 5,162 units sold in the first four months of 2017.
The Light Commercial Vehicles (LCV) segment also showed remarkable performance as total January to April sales reached 3,609 units, an 8% rise from the previous year’s output. Faster than anticipated growth in this segment is buoyed by high acquisition of Tucson and H-100 models.
Sales and Economic Outlook
The Philippine economic outlook remains sanguine, with several banking institutions and credit agencies projecting GDP growth rate to fall between 6.5% to 7.5% for FY 2017. The economy is expected to maintain its upward trajectory, bolstered by the country’s strong domestic demand, within-target domestic inflation, stable OFW remittances, accelerated government spending, and the recovery of export numbers. The confluence of these factors bodes well for the auto industry as they serve as tailwinds for increased auto demand. With this, HARI is well in position to achieve more milestones to cap its 15th year of operations in the Philippines.
RECORD-HIGH MARCH SALES PUSH HARI Q1 GROWTH TO 18%
“With our recent achievements, we expect to ride on the crest of a new wave of automotive resurgence in 2017. Through innovation and relentless pursuit of our customers, we are confident that we will continue to forge new ground, one milestone at a time.”
– Ma. Fe Perez-Agudo, HARI President and CEO
Performance and Drivers
Hyundai Asia Resources, Inc. (HARI), the official distributor of Hyundai vehicles in the Philippines, closed March 2017 with record sales of 3,371 units—the highest monthly output in the company’s 15-year history. This pushed first quarter sales to 8,841, up by 18% as compared to the 7,469 units sold in the same period of 2016.