Mitsubishi Motors Philippines Corporation (MMPC) is set to make a strong and exciting presence at the upcoming 10th Philippine International Motor Show (PIMS) happening on June 4 to 7, 2026 from 10:00 am to 9:00 pm at World Trade Center in Pasay City.
With its theme “Premium Adventure”, MMPC aims to give visitors an immersive brand experience filled with innovation, entertainment and next-generation mobility solutions.
“Premium Adventure” comes from the “Forever Adventure” theme Mitsubishi Motors Corporation (MMC) used in the last Japan Mobility Show in 2025.
MMPC’s participation and usage of the said theme to the 10th PIMS reflect the brand’s commitment to empowering customers to embrace every journey with confidence, excitement and unwavering spirit of exploration. The booth experience is designed to capture Mitsubishi Motors’ adventurous DNA while showcasing how the brand continues to evolve for the future of mobility.
This year’s PIMS with the theme “Forward in Every Drive” will serve as the perfect stage for MMPC to showcase its latest vehicle lineup, featuring models that continue to redefine style, performance, comfort, and driving confidence for Filipinos.
Visitors to the MMPC booth can expect an exciting display of the brand’s adventure-ready vehicles, offering guests a closer look at Mitsubishi Motors’ signature design and advanced features. Adding to the excitement, MMPC will also unveil an All-New electrified model — indicating the brand’s continued commitment to innovation and sustainable mobility solutions for the Philippine market.
Beyond the vehicle displays, MMPC also prepared daily interactive programs, engaging activities, and special performances from well-known performers and influencers for people of all ages to enjoy throughout the event. More details on MMPC’s activities and event schedule will be announced soon through MMPC’s official social media pages.
###
About Mitsubishi Motors Philippines Corporation
Mitsubishi Motors Philippines Corporation (MMPC) is one of the country’s leading automotive assemblers and distributors. It is the longest staying automotive company in the Philippines. Occupying a 23-hectare plant in Sta. Rosa, Laguna, MMPC’s manufacturing plant has a maximum production capacity of 50,000 units. MMPC locally manufactures the Mirage, Mirage G4 and L300.
In fiscal year 2024, MMPC posted a record retails sales volume of 91,639 vehicles, representing a 12 percent year-on-year growth. Reinforcing its legacy of excellence, MMPC has captured the second-highest market share in the Philippine automotive industry, demonstrating its unwavering commitment to delivering high-quality vehicles and exceptional service to Filipino customers.