Nissan Philippines recorded a total of 4,634 units sold in the first quarter of 2026, holding its position as the fourth best-selling automotive brand in the country.
The brand’s performance was driven by continued demand across its core segments, led by the Nissan Navara with 1,268 units sold, followed by the Nissan Terra with 1,250 units, and the Nissan Livina with 746 units.
These models underscore Nissan’s strong presence in the pickup, SUV, and family vehicle segments, which remain key categories for Filipino customers.
Nissan also saw notable growth in other models, signaling positive momentum in both premium and lifestyle-oriented segments. The Nissan Patrol posted a 270% year-on-year increase with 322 units sold, while the Nissan Z recorded an 808% increase with 109 units sold.
The Nissan Kicks e‑POWER also delivered strong growth, with a 171% month-on-month increase in March, reflecting the brand’s efforts in making electrified mobility more accessible to all. Meanwhile, the Nissan Livina continued its consistent performance with a 5% year-on-year increase and 636 units sold, showing sustained demand in the MPV segment.
Despite broader market challenges such as rising fuel costs, Nissan maintained its strong position in the market, supported by a well-rounded lineup and continued customer trust.
As part of its ongoing efforts to enhance service and accessibility, Nissan continues to strengthen its dealer network, with recent developments including the inauguration of new dealerships in Calamba, Laguna and San Jose del Monte, Bulacan, as well as the upcoming opening of Nissan Santa Rosa, Laguna.
Looking ahead, Nissan Philippines is gearing up to introduce a new wave of electrified models as it expands its product lineup. These upcoming launches are set to bring exciting choices to customers, who can look forward to fresh offerings that combine performance, innovation, and everyday practicality.
For more information on Nissan Philippines Inc., visit nissan.ph and the Nissan Philippines Newsroom. You can also follow them on Facebook, Instagram, and Twitter, and see the latest videos on YouTube.
For more information about Nissan’s products, services, and commitment to sustainable mobility, visit nissan-global.com. You can also follow our Nissan Global accounts on Facebook, Instagram, Twitter, and LinkedIn and see all our latest videos on YouTube.
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About Nissan Philippines, Inc.
Nissan Philippines, Inc. (NPI) is the sole national sales company of Nissan in the Philippines. Since it began operations in 2014, NPI has become one of the top automotive companies in the country, making the Philippines one of the key markets for Nissan globally.
NPI is committed to delivering Innovation that excites the Philippines market, through the introduction of new and exciting vehicles, innovative customer programs, and excellent customer service.
For more information on their products and services, visit their website at nissan.ph.