Revving towards a new chapter in automotive innovation, Nissan has officially launched the line integration initiative at its Samut Prakan manufacturing hub in Thailand.
Marking this significant milestone, a ceremonial event was held at Nissan Motor Thailand Plant Line #1, honoring the facility’s decades-long legacy of production excellence while ushering in a bold new era for Thai manufacturing.
Toshihiro Fujiki, President of Nissan Thailand and ASEAN, said, “Nissan continues its commitment to grow its presence in Thailand and ASEAN. One of our strategic actions this year is upgrading our production lines at Nissan Thailand’s plants to be more cost-competitive and ready for future model localization. This key action prepares us to continue delivering exciting Thai-made vehicles for our valued customers in Thailand and other export destinations”.
Nissan’s first manufacturing plant in Thailand was established in 1962. A few years later, Nissan Motor Thailand Plant Line #1 located at today’s premises at Samut Prakan province was established in 1975. Nissan Motor Thailand Plant Line #1 has been in operation for 50 years, producing a total of more than 2.5 million vehicles for both Thailand’s domestic market and overseas markets.
The line integration project is expected to be complete in Q2 2025. Production of current models sold in Thailand, such as Almera, Kicks e-POWER, Navara and Terra, and also some future models, will be at the new integrated line of Nissan Motor Thailand Plant.
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