Green GSM is set to transform the landscape of urban mobility in the Philippines, redefining the standard for safety, service quality, and tech-driven taxi innovation.
As Vietnam’s leading tech taxi company, it is introducing a cutting-edge fleet of brand-new electric vehicles, each operated by highly trained, professional drivers. More than just chauffeurs, these drivers embody the brand’s commitment to sustainable transport, serving as ambassadors for every “green kilometer” traveled, ensuring a cleaner, smarter, and more responsible commuting experience.
Aligning with broader development trends across Southeast Asia, Filipino commuters are increasingly seeking elevated standards for their taxi journeys. They prioritize safety, exceptional service, and trustworthy drivers as key elements of an ideal travel experience.
With that vision, GSM’s pure electric taxi service will create a completely new standard for the technology taxi industry in the region.
Founded by Mr. Pham Nhat Vuong, Vietnam’s wealthiest billionaire, GSM was established with a clear mission: to strongly advance the green transition throughout Southeast Asia through dedicated and reliable taxi services. Bolstered by a strong reputation and a customer-centric philosophy, GSM has quickly risen to the number one position in its domestic market in under two years, surpassing all long-standing competitors in a spectacular way. The company is now pursuing international expansion, with the Philippines designated as its next crucial market.
GSM: ‘Guarantee of Quality’, Creating a New Standard for the Technology Taxi Industry
Across Southeast Asia, from Vietnam and Laos to Indonesia and now the Philippines, GSM is progressively reshaping the consumer travel experience.
The first and most obvious difference of GSM is the new, modern, and well-invested electric vehicle fleet. Composed entirely of green and smart VinFast electric cars, the fleet leverages the inherent benefits of electric propulsion: smooth, odorless, emission-free, and quiet operation.
The company’s ride-hailing application is also designed to be intuitive and easy to use, helping users easily book a car with just a few simple steps. In particular, the transparent fare policy is a big plus as customers can always know the fare in advance before booking a trip, creating absolute peace of mind.
In Vietnam, its home market, many customers even suggest that GSM’s taxi service (operating as Green SM locally) would merit a five-star rating within the taxi sector, if judged by the rigorous standards of a five-star hotel.
Indeed, the “5 Green Promises” philosophy has been the bedrock of GSM’s core values since its inception. This framework encompasses: Green Means Excellent Experience – delivering optimal service that ensures comfort, convenience, and reliability on every trip; Green Means Professional Drivers – providing dedicated service with professional attitudes and strong local knowledge; Green Means High-Quality Vehicles – utilizing the advanced VinFast electric vehicle system as its foundation, guaranteeing safe and comfortable journeys for all travel needs; Green Means Affordable Pricing – offering reasonable fares that make green transportation accessible to everyone; and Green Means Environmental Care – committing to reducing CO2 emissions and fostering a clean, sustainable living environment for the community.
Ms. Hoang Phuong, a resident of Hanoi (the capital of Vietnam) used to be haunted by old cars, cars with odors when using traditional taxis. However, since knowing about Xanh SM, electric taxis quickly became the main means of transportation for her family. “In the past, taxis were a nightmare because many cars were so bad, I felt sick just sitting and smelling the smell. Once a friend introduced me to try the Xanh SM pure electric taxi, I was surprised because the car was clean, the driver was very enthusiastic, and the whole trip was comfortable. Many times after that, I felt this common point,” she excitedly recounted.
Ammed Apriliyo, 31, a Green SM customer in Jakarta, Indonesia, said: “I was really surprised by the modern technology features, spacious legroom, and very pleasant scent of the new car. Everything exceeded my expectations when booking a car.”
Safety Propels Green GSM to the Top of Vietnam’s Ride-Hailing Market
Xanh SM (the local brand for GSM in Vietnam), has solidified its dominance in Vietnam’s competitive taxi and ride-hailing market, according to the latest report from multinational market research firm Mordor Intelligence. In the first quarter of 2025, Xanh SM commanded a significant 39.85% market share, widening its lead over the second-largest competitor, which held 35.57%.
This impressive market leadership is underpinned by strong user satisfaction, as revealed in a Q1 2025 survey. GSM consistently received high marks across crucial criteria, including vehicle cleanliness, driver courtesy, streamlined booking processes, and user-friendly applications. Paramount among these, however, is safety, a core priority for GSM.
The company has implemented its S2S (Secure to Safe) active safety monitoring system across its entire fleet. This initiative marks a first for a Vietnamese taxi company, proactively providing comprehensive safety solutions for both passengers and drivers, with particular attention given to vulnerable groups such as children, women, and the elderly. Through the S2S system, GSM has established a service standard in Southeast Asia that rivals those found in developed nations.
“Green Driver”: When Work Becomes Pride
For many drivers, joining GSM fosters a deep sense of pride and purpose that extends beyond simply earning a living. These individuals embrace their role as pioneering “green ambassadors”, actively shaping a modernized transportation landscape and delivering eco-friendly, refined, and high-quality services to customers.
A distinguishing trait of GSM drivers is their consistent warmth, helpfulness, and polite communication. “The drivers are always polite, from their neat uniforms to how they open the door and assist with luggage,” observed Ms. Thanh Mai, a Xanh SM customer in Ho Chi Minh City. “They always consider the car’s temperature and sound, ensuring they don’t disturb customers.”
Likewise, Ammed Apriliyo in Indonesia remarked, “Green SM drivers are very friendly and thoughtful. They’ll ask if the temperature is comfortable or if I need anything. I truly feel like I have a personal driver.”
Across Southeast Asia, from Vietnam and Laos to Indonesia, an increasing number of drivers are choosing to join GSM. This growing preference is attributed not only to the electric taxi company’s expanding market position but also to its attractive income structure, featuring competitive salary and bonus policies.
GSM drivers benefit from both a fixed salary and performance-based bonuses, with a particularly high sales sharing rate that ensures a competitive income, often surpassing those offered by other companies in the market.
Beyond providing stable employment and favorable income, GSM also implements a competitive recruitment policy with numerous welfare benefits. The significant cost savings associated with electric vehicles are a compelling draw for many drivers. Lower operating expenses directly translate to maximized profits.
“Green SM provided my first experience driving an electric car, and it’s remarkably different,” explained Mr. Tarwin S., 51, a Green SM driver in Indonesia.
“Unlike the manual transmission vehicles I previously drove for another taxi company, the VinFast electric cars significantly reduce leg fatigue, making the driving experience far smoother and more comfortable. The most substantial advantage, however, is the drastically lower fuel cost – roughly one-third of what it takes to operate a gasoline car for the same 150 kilometers.”
Looking ahead, GSM is set to make a significant entry into the Philippines under the Green GSM brand, ready to cultivate a sustainable and environmentally friendly future for the nation’s transportation.
Every urban resident in the Philippines, whether behind the wheel or in the passenger seat, will have the opportunity to become a “green ambassador” through modern, refined, and eco-conscious Green trips./.