Suzuki Philippines Incorporated (SPH) and its trusted partner, Guilmark Corporation, have further expanded the Suzuki 3S Shop experience in Mindanao with the grand opening of a new branch in San Francisco, Agusan del Sur.
This latest milestone marks their second 3S Shop collaboration, reinforcing Suzuki’s commitment to accessibility and quality service for riders in the region.
With this addition, Guilmark’s network of exclusive Suzuki shops has now reached 20 locations nationwide, reflecting a partnership built on 11 years of shared success and continuous growth in the motorcycle industry.
San Francisco, known as the center of trade and commerce in Agusan del Sur, now serves as the latest location to offer Suzuki’s complete motorcycle experience. Situated at RGC Building, Brgy. 1 Poblacion, the new store provides riders with Sales, Spare Parts, and Service – all in one convenient destination. Whether it is choosing a new ride, getting Genuine Parts, or ensuring expert care, riders across Agusan del Sur now have easy access to Suzuki’s trusted offerings.
The opening festivities brought together Suzuki riders, local guests and community members who joined in celebrating this important addition to the region. The day kicked-off with a lively motorcade through the town, showcasing Suzuki motorcycles in full force and building excitement among onlookers. This was followed by a blessing ceremony to formally welcome the shop’s opening, and a ribbon-cutting led by Suzuki Philippines President Mr. Koichiro Hirao and Guilmark CEO Dr. Guillermo Romarate Jr.
The program continued with special highlights that added to the festive spirit of the event. These included the awarding of the official 3S Shop certificate, the ceremonial toast, the ceremonial release of brand-new Suzuki units and the introduction of the dedicated staff who will serve riders at the shop. Fun contests and activities were also held, keeping the local riding community engaged and entertained throughout the day.
Joining the head honchos of Suzuki and Guilmark during the event were MC Sales and Marketing Division Head Mr. Jose Salavarria; After Sales Service and Marine Division Head Mr. Yukio Sato; MC Dealer Development Group Head Mr. Cyril Aguadera; and Regional Ssals Manager for Mindanao Mr. Dave Obrial. From Guilmark, Ms. Richelle Romarate; Ms. Aileen Dumadag and AVP for Guilmark Corporation Mr. Vincent Susana as well as other key officers. Their presence underscored the continued partnership between the two companies as they work together to bring Suzuki’s full services closer to riders in Mindanao.
With Mindanao emerging as one of Suzuki’s key markets, the opening of the San Francisco branch represents another step in strengthening customer access to quality products and support. This network expansion is Suzuki reaffirming its commitment to be By the Fiipinos Side wherever the road leads.