Mitsubishi Motors Philippines Corporation (MMPC) hit the ground running – literally – at the SILAKBO (Sikad-Lakad-Takbo) Fun Run 2025, held at South Evozone, Nuvali in Santa Rosa, Laguna.
More than just a race, this annual gathering champions environmental sustainability, bringing together nature advocates and local communities in a shared mission. Organized by the Save Silang-Santa Rosa River Foundation, Inc. (S3R2) alongside the City Government of Santa Rosa, SILAKBO serves as a powerful movement for ecological awareness, inspiring participants to take meaningful strides toward a greener future.
MMPC’s involvement reinforced its commitment to driving change – not just on the road, but for the planet as well.
The objective of SILAKBO Fun Run is to raise funds for the protection and rehabilitation of Silang-Santa Rosa River which is the main source of water of cities in Sta. Rosa, Binan and Cabuyao in Laguna and Silang in Cavite. Parts of the funds that will be generated from the run will be utilized in a Tree Planting activity that will be held in June 2025 during Arbor Day celebration.
As a board member of S3R2 and one of the SILAKBO Fun Run’s major sponsors donating Php100,000 for the event, MMPC continues to demonstrate its strong commitment to corporate social responsibility and environmental stewardship.
Apart from MMPC, the annual SILAKBO Fun Run is participated by other companies, organizations and fitness enthusiasts, aiming to raise awareness and support for the preservation of the Silang-Santa Rosa River. Thousands of participants took part in different race categories while promoting health and wellness, and environmental advocacy.
As a major sponsor of the event, MMPC had its own booth where its recently launched All-New Mitsubishi XFORCE was displayed. Approximately sixty employees of MMPC, led by its Executive Vice President for Manufacturing Division – Manabu Higuchi and Vice President for Safety, Health and Environment Department – Marfel Ancheta, joined the fun run to show support to the advocacy. They also provided free merchandise and refreshments to all participants of the fun run afterwards.
MMPC’s participation in the SILAKBO Fun Run 2025 is part of its ongoing CSR initiatives that focus on environmental protection, community development, and promoting a greener future for everyone. Taking part in initiatives like this is aligned with the company’s values of sustainability and community involvement.
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About Mitsubishi Motors Philippines Corporation
Mitsubishi Motors Philippines Corporation (MMPC) is one of the country’s leading automotive assemblers and distributors. It is the longest-staying automotive company in the Philippines. Occupying a 23-hectare plant in Sta. Rosa, Laguna, MMPC’s manufacturing plant has a maximum production capacity of 50,000 units. MMPC locally manufactures the Mirage, Mirage G4 and L300.
In fiscal year 2024, MMPC posted a record retails sales volume of 91,639 vehicles, representing a 12 percent year-on-year growth. Reinforcing its legacy of excellence, MMPC has captured the second-highest market share in the Philippine automotive industry, demonstrating its unwavering commitment to delivering high-quality vehicles and exceptional service to Filipino customers.