According to the sales figures from Chamber of Automotive Manufacturers of the Philippines, Inc. (CAMPI), Truck Manufacturers Association (TMA), and other available industry data, 2025 total vehicle sales was at 491,395 units.
This surpassed the previous record of 473,842 set in 2024, reflecting a 3.7% growth. CAMPI & TMA members contributed 463,646 units.
The industry delivered a modest growth last year due to the overall unfavorable market environment during the 2nd half caused by a number of factors such as the reimposition of excise tax on pick – up trucks and several natural calamities experienced across the country.
December 2025 registered 47,371 units sold, making it the strongest monthly performance since 2017.
“We attribute last year’s achievement to the aggressive promotional campaigns and the new product introductions from the various car brands which expanded consumer options especially in electrified and commercial vehicle segments,” said Jose Maria Atienza, president of CAMPI.
Electrified vehicles (xEVs) made a significant impact with 58,905 units sold, accounting for 12.0% of the 2025 market from only 5.5% the previous year. Combined Battery Electric (BEV), Plug-In Hybrid (PHEV) and Hybrid Electric (HEV) vehicle sales grew 142.5% vs 2024. This, says Atienza, highlights the public’s growing acceptance and demand for electrified technologies.
Other sub-segments such as 1Ton+ Multi-Purpose Vehicles, also contributed positively to the industry’s 2025 performance, with a 76.6% increase compared to 2024. Models in this category include Toyota Tamaraw, Mitsubishi L300 FB & Isuzu Travis, among others.
In terms of market share per brand, Toyota captured 46.7%, followed by Mitsubishi at 18.0%, Suzuki at 4.5%, Ford at 4.4%, and Nissan at 4.2%, respectively.