Nissan Philippines announces the appointment of Lyka De La Cruz-Andres as Senior Manager for Communications, effective January 5, 2026.
Lyka brings more than 13 years of experience in automotive and mobility communications, with deep expertise in brand strategy, public relations, and marketing communications.
Prior to joining Nissan Philippines, she held key communications roles with leading automotive brands, including Honda Cars Philippines, Inc. and BMW Philippines under SMC Asia Car Distributors Corp., where she supported brand marketing initiatives, managed media relations, and led communications for new vehicle launches in the Philippine market.
Throughout her career, Lyka has led teams in developing integrated communications programs and executing brand initiatives aimed at strengthening market presence and driving audience engagement.
In her new role, Lyka will lead Nissan Philippines’ communications strategy, overseeing brand communications, as well as media and stakeholder relations, to support the company’s growth and positioning in the Philippine market.
###
About Nissan Philippines, Inc.
Nissan Philippines, Inc. (NPI) is the sole national sales company of Nissan in the Philippines. Since it began operations in 2014, NPI has become one of the top automotive companies in the country, making the Philippines one of the key markets for Nissan globally.
NPI is committed to delivering Innovation that excites the Philippines market, through the introduction of new and exciting vehicles, innovative customer programs, and excellent customer service.
For more information on our products and services, visit our website at nissan.ph.