Isuzu Philippines Corporation (IPC) is driving compassion as powerfully as it drives performance, extending its role as a Responsible Partner beyond commercial excellence.
In collaboration with its Cebu dealer Iconic Dealership, Inc. (IDI), IPC delivered vital relief supplies to 200 families in Barangay Poblacion, San Remigio, one of the hardest-hit communities in the recent northern Cebu earthquake.
This initiative follows the devastating 6.9-magnitude earthquake that struck on September 30, 2025, impacting over 170,000 individuals and claiming more than 70 lives, according to the Provincial Disaster Risk Reduction and Management Office and the National Disaster Risk Reduction and Management Council (NDRRMC).
Led by IPC Department Head of Dealer Sales Mario Ojales and Isuzu Mandaue Branch Head Eufemio Ybanez, the Isuzu team transported relief goods and bottled water from Mandaue City to San Remigio, which had been placed under a state of calamity and issued a Minor Sea Level Disturbance advisory. In a show of innovation and compassion, Isuzu Mobile Medic trucks, typically used to provide on-site vehicle assistance, were repurposed to deliver vital supplies to affected residents.
“At Isuzu, we believe that being a Responsible Partner also means stepping up when communities need us most,” said Mario Ojales, IPC Department Head of Dealer Sales. “We are committed not only to powering businesses but also to empowering lives, especially in times of crisis.”
“It was truly heartwarming to see how the community came together despite the challenges,” added Eufemio Ybanez, Isuzu Mandaue Branch Head. “We’re grateful to be part of an organization that prioritizes compassion and action, and we’re proud to support our fellow Cebuanos.”
The team was warmly welcomed by Barangay Captain Rey Tamboboy of Poblacion, San Remigio, along with other local officials, who assisted in distributing the goods to grateful survivors. “We are deeply thankful to Isuzu Philippines and Iconic Dealership for their swift response and generosity,” said Barangay Captain Tamboboy. “Their support brings hope and comfort to our community during this difficult time.”
This effort underscores Isuzu’s commitment to corporate social responsibility, demonstrating that its role goes beyond vehicles, but also driving positive change in communities.