Subaru revs up its presence in Luzon as Motor Image Pilipinas, Inc. (MIPI), the brand’s exclusive distributor in the country, teams up with Elite Motors Commercial, Inc. (EMCI) to open a sleek new dealership in Angeles City, Pampanga.
This latest showroom signals another bold stride in Subaru’s growth across Northern and Central Luzon.
Formed in August 2022, EMCI has established itself in the Philippine automotive industry as a dealer of Vespa and Aprilia scooters in Pangasinan. With its latest partnership with MIPI, EMCI ventures into the four-wheel automotive sector, bringing Subaru’s trusted engineering and technology to a new and thriving market. The groundbreaking ceremony for Subaru Pampanga was held on November 19, 2024.
A Strategic Location for Expansion
The new Subaru showroom in Angeles City, Pampanga underscores EMCI’s commitment to expanding its presence in Central Luzon’s fast-growing automotive market. Situated along MacArthur Highway and near major thoroughfares such as NLEX and SCTEX, the dealership is ideally positioned to serve a broader customer base and strengthen Subaru’s footprint in this key location.
“By opening this dealership, we’re not just selling cars — we’re bringing a trusted brand closer to the people who want and need it,” said Sonia Canonizado, Chief Financial Officer and Co-Founder of EMCI. “We’re excited to create local employment opportunities, support regional growth, and build lasting relationships with customers who share Subaru’s values of safety, performance, and sustainability.”
Built for the Customer Experience
Subaru Pampanga is designed to offer a premium customer experience, in line with EMCI’s commitment to seamless and positive service delivery. The facility includes a 210-square meter showroom and a 450-square meter service area, along with thoughtful amenities such as a children’s play area, massage area, and coffee nook — creating a space where customers can feel at ease while exploring Subaru’s full lineup.
“With this launch, we take another important step in bringing the Subaru brand closer to our customers in Central Luzon,” said Karl Castillo, Country Manager of Motor Image Pilipinas. “Subaru Pampanga is more than just a retail outlet — it reflects our commitment to delivering excellence in every aspect of the ownership journey. Through our core technologies such as Symmetrical All-Wheel Drive, the Boxer Engine, and EyeSight Driver Assist Technology, we offer not just vehicles, but confidence, innovation, and lasting value.”
Now Open
The Subaru Pampanga showroom is now open to the public and operates from Monday to Saturday, 9:00 AM to 6:00 PM, located at MacArthur Highway, Barangay Sto. Domingo, Angeles City, Pampanga.Like and Follow Subaru Pampanga’s Facebook (Subaru Angeles Pampanga) and Instagram (Subaru_Angeles).
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About Tan Chong International Limited
Tan Chong International Limited (TCIL) is listed on the Stock Exchange of Hong Kong (HKSE:0693) and is a major motor, property and distribution company with operations in 10 markets. Since its inception in 1957, the Group has grown its assets substantially through continuous expansion of its existing diversified business portfolio in manufacturing, distribution and retail. Other businesses that TCIL engages in across Asia include automotive, commercial, manufacturing, trading, property investment as well as food & beverage.
About Motor Image
Motor Image is a wholly owned subsidiary of TCIL and the exclusive distributor of Subaru vehicles across eight markets in Asia. Established in 1986 and headquartered in Singapore, the company has offices in nine markets: Singapore, Cambodia, China, Hong Kong, Malaysia, the Philippines, Taiwan, Thailand and Vietnam. The company has identified ASEAN as the key engine for future growth www.subaru.asia.
About Subaru Corporation
Founded in Japan in 1953, Subaru has since grown to become one of the world’s leading safety-driven carmakers. In 1972, Subaru became the first in the world to market an All-Wheel Drive (AWD) passenger car and later pioneered the market in Japan for high-performance station wagons by combining a turbocharged engine with an AWD system.
Subaru has improved and refined its AWD technology over the years to create the Symmetrical AWD system that enables optimal driving pleasure and safety. Subaru is well-known by motorists and motoring organisations worldwide for its engineering, design, functionality, safety, performance and reliability.
The Subaru range of vehicles includes the Crosstrek, Forester, BRZ, Outback, WRX, WRX Wagon, and the Evoltis Subaru’s four core technologies of Symmetrical All-Wheel Drive, Boxer Engine, EyeSight Driver Assist Technology, and Subaru Global Platform are built into almost every model today www.subaru.co.jp.