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The All-New Honda HR-V Receives Five-Star ASEAN NCAP Rating

HR-V 5-Star ASEAN NCAP Rating

Honda Cars Philippines, Inc. (HCPI) announces that its newly launched All-New HR-V 1.8 EL variant was given a 5-star rating in the crash test conducted by the ASEAN NCAP (ASEAN New Car Assessment Program) last July 16, 2015 at the Malaysian Institute of Road Safety Research (MIROS). The result further emphasizes Honda’s commitment for both safety to its customers and for overall road safety.

In the frontal offset crash test, the All-New HR-V scored a total of 15.21 out of 16.00 points in the Adult Occupant Protection (AOP) category and 73% compliance in the Child Occupant Protection (COP) category.

The All-New HR-V 1.8 EL is the latest addition to HCPI’s roster of vehicles that received 5-star ASEAN NCAP rating. Honda stresses the importance of safety. Honda constantly strives to improve on the quality of its products by producing safe and reliable vehicles where everyone who shares the road can enjoy the freedom of mobility.

The locally available All-New HR-V variants are equipped with topnotch standard safety features such as dual SRS airbags, Auto Break Hold (ABH), Hill Start Assist (HSA), Anti-Lock Braking System (ABS), Vehicle Stability Assist (VSA), Emergency Stop Signal (ESS), Multi-view Reverse Camera (for EL and E variants), Driver Seat Belt reminder, ISOFIX, and Immobilizer. The All-New HR-V EL variant gets additional safety features such as side and side curtain airbags, passenger seatbelt reminder, and rear sensors.

Added to the safety features found in the All-New HR-V, the vehicle includes the latest technology such as Electric Parking Break (EPB), 7-inch Touchscreen Display Audio (for EL and E variants) with Bluetooth Hands Free Telephone (HFT) connectivity, and Eco Assist System. Moreover, the All-New HR-V offers versatility with the ULT (Utility, Long, and Tall mode) seat configurations.

The All-New HR-V is available for retail starting at Php 1,190,000. For more information, please visit  or visit any of the authorized Honda Dealerships nationwide and test drive the All-New    HR-V.


The New City Passes EURO 4 Standards

Honda City Euro 4 ApprovedHonda Cars Philippines, Inc. (HCPI) announces that the New City has officially acquired EURO 4 emission standard certification from Department of Environment and Natural Resources (DENR). This is the first vehicle in Honda’s line-up to be locally certified with EURO 4 level emission standards. The certification is pursuant to the Department of Environment and Natural Resources Administrative Order (DAO) No. 2015-04 which mandates that all new passenger and light vehicles, and heavy duty motor vehicles made available in the market should comply with EURO 4 emission standards by January 2016 from the present EURO 2 emission standards.

HCPI first introduced EURO 4 level ready products in 2004 and by the end of 2006, all Honda models sold in the Philippines were already at EURO 4 emission level.

DENR stresses the importance of adopting EURO 4 emission standards for the sake of minimizing pollutants in the environment and for the assurance of the quality of air that we breathe. A EURO 4 compliant emits a much lower harmful substances such as Carbon Monoxide (CO), Hydrocarbons (HC) and Nitrogen Oxide (NOx).

In line with the idea to minimize pollutants, Honda always keeps in mind leaving behind a cleaner and greener environment, which is why Honda produces products that are environment friendly, of high-quality, and safe to use. Honda assures customers that the emissions coming from their vehicles have minimal effect on the environment. As HCPI President and General Manager, Toshio Kuwahara mentioned during their HR-V and New City launch event, “It has always been one of our thrusts to leave blue skies for our children. As part of our continuing mission to do so, we at Honda are one with the government’s endeavor to help protect and sustain our environment and do our part to ensure breathable clean air. We would like to assure our customers that Honda takes proactive actions to help contribute in reducing the destruction of our ozone layer and the effect of global warming’.

As of present time, Honda is proactively applying for certification for the rest of their vehicle line up. Kuwahara explains that “by January 2016, all Honda vehicles, from smallest Brio until Odyssey minivan will be officially certified as EURO 4 compliant.”

For more information regarding the New City and other Honda automobiles, please visit or any of the authorized Honda dealerships nationwide.

Ford offers new Service Promo to help you “Ride out the Storm”


MANILA, Philippines, 22 July 2015– With the Philippines now entering the rainy season, Ford Philippines has launched the “Ride out the Storm” service promo, which offers customers free extensive vehicle check, a free bottle of windshield cleaner, and rebates on safety parts.

Customers may avail of this free service at all participating Ford dealerships nationwide from July 6 to September 30, 2015.  Ford dealership teams will perform a free multi-point inspectiondesigned to effectively point out which car parts may need adjustments or replacements for the rainy season.

In addition, all Ford vehicle owners who avail of any retail service transaction (excluding body and paint jobs)will be given a complimentary bottle of Windshield Washer Fluid.Customers may also avail of rebates on selected parts and components including tires, brake systems, wiper blades and external bulbs.

“Safety remains to be a top priority for us at Ford. While we can’t predict rain, we can help our customers keep safe on the road during the rainy season, and this service campaign will help ensure that,” said Margo Delfinado, Director, Ford Customer Service Division.

To qualify, customers just need to visit any of the following participating Ford dealerships:

Participating dealerships are; Ford Balintawak, Ford Batangas, Ford Bohol, Ford Cabanatuan, Ford Cagayan de Oro, Ford Cainta, Ford Cavite, Ford Cebu, Ford Commonwealth, Ford Dagupan, Ford Davao, Ford General Santos, Ford Global City, Ford Ilocos Norte, Ford Iloilo, Ford Isabela, Ford Laguna, Ford Libis, Makati Ford, Ford Manila, Ford Manila Bay, Ford Pampanga, Ford Quezon Avenue, Ford Subic and Ford Tarlac.

For more information on the “Ride out the Storm” promo, please visit the official Ford Philippines website ( or your local Ford dealership.



The Association of Vehicle Importers and Distributors (AVID), a non-profit business association of automotive importers and distributors founded in July 2010, welcomes a new member: Ford Group Philippines, Inc. AVID aims to promote the competitiveness of the Philippine automotive industry and boost its value contribution to the Philippine economy.

Ford was recognized as an official AVID member in May this year.

Ford Group Philippines is the exclusive distributor of Ford vehicles in the Philippines.

With Ford under its umbrella, AVID now has 16 strong member companies, representing 23 globally-renowned brands.

With a stronger membership, AVID will continue to advance its advocacy for a fair and equitable playing field, consumer-centric public policy, and  an innovation-driven environment for the automotive industry.




“Robust auto sales amid a lower-than-expected Q1 GDP growth is a strong indication of solid consumer appetite. AVID welcomes this favorable trend as an opportunity to further expand its customer base and offer a first-class auto-buying experience.”

Ms. Ma. Fe Perez-Agudo

President, Association of Vehicle Importers and Distributors, Inc. (AVID)

Performance and Drivers

Association of Vehicle Importers and Distributors (AVID) saw its sales climb by 38% in the 2nd quarter, registering 12,178 units versus 8,849 in the same period last year. First semester performance grew 15% to 20,626 for the first six months of the year. The remarkable surge in unit sales reflects the collective effects of strong consumer uptake and AVID’s incessant efforts in expanding avenues in which it engages its ever-evolving consumer base. Notably, AVID has welcomed Ford Group Philippines, the exclusive distributor of Ford vehicles in the country, into its fold as it continues to find ways of broadening its membership to advance its value contribution to the growth of the Philippine automotive industry.

The Passenger Car (PC) segment managed to garner a 27% growth or a total of 5,746 units in the second quarter on the back of Ford Group’s sales inclusion. Otherwise, segment sales appear to be flat relative to same period in 2014. Similarly, the group’s performance for the 1st semester registered a 10% growth to 9,072 units.

The Light Commercial Vehicle (LCV) segment’s sales increased significantly by 48%, bringing the 2nd quarter sales tally to a total of 6,432 units compared to the 4,342 units sold in the same quarter in previous year. The group’s sales expanded by 20% to a total of 10,673 units versus the 1st half of 2014. Again, considerable uptick in this segment is attributed mainly to incremental sales from new member Ford.

Sales and Economic Outlook

Despite lower-than-expected Q1 output, the Philippines remains well on its way toward pursuing its economic growth target of 7-8% as the government is expected to accelerate public spending and infrastructure development. Given this level of optimism and sound macroeconomic fundamentals, the country is also expected to remain as one of the star performers in the ASEAN region.

The automotive industry remains upbeat as it ushers in the motorization phase in the country. As such, the industry is poised for double-digit growth in the third quarter of 2015, year-on-year. AVID is expected to leverage on the rewards of a booming industry and a wide array of product offers in the succeeding months.